The Inbound Playbook

Andy Fox

Owner Elememt7Digital
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Recent Posts

5 Key Characteristics That Makes Exceptional Entrepreneurs!

Posted by Andy Fox on 21 August 2017


The ‘popular’ idea of being an entrepreneur - running your own business, being one’s own boss and pursuing your passion to carve a life on your own terms - seems too irresistible to pass… But is entrepreneurship for anyone willing to take the ride? 

As a matter of fact, studies have suggested that entrepreneurs are ‘made’ and not ‘born’. It's about developing a set of core abilities and the right mindset! 

And as Maria Pinelli, global Vice Chairwoman of strategic growth markets for EY (Earnest & Young) rightly puts it, “Entrepreneurial leaders are defined as much by their early business experience, cultural background and external environment as they are by any innate personal characteristics.” 

I’m sure it’s a huge relief to know that ‘Nurture, not Nature’ plays a critical role in developing the ‘entrepreneurial mindset’ for some of us eager to take the ‘journey’- But before we get too excited and jump on the ‘entrepreneurial train’, let's remind ourselves that this path is not a bed of roses… 

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Topics: Entrepreneurs

‘Voice Commerce’ Rising… Are You Prepared For A Voice-Assisted Digital Future?

Posted by Andy Fox on 16 August 2017


“Alexa, get me an Uber”

“Ok Google, Where is the closest Thai Restaurant?”

“Hey Siri, FaceTime Mom” 

If you’ve been asking similar questions to Voice Assistants on your phone, or to any voice-activated, AI-enabled ‘conversational’ speakers like; Amazon Echo or Google Home – then you’re already in sync with the ‘voice commerce’ trend, which is most likely to disrupt the digital commerce in the near future. 

Yes, by using just your voice you can now turn on your lights, play your favourite music, watch a movie on Netflix, get the breaking news, manage your calendar, order a pizza or an Uber ride, and basically shop for anything from Amazon, Target, Toys‘R’Us, Costco, PetSmart and many more stores – and have it delivered right at your door! 

According to eMarketer, this year 35.6 million Americans are to use a voice-activated assistant device at least once a month – which is a jump of almost 130% over last year! 

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Topics: Voice Commerce, Online Voice Assisted

5 Key Drivers Of High-Growth Companies!

Posted by Andy Fox on 15 August 2017


If you ask the CEOs of Gazelles and successful companies, ‘What really drives your company’s growth?’ you might get different answers from each of them on how they maximise their revenue growth. 

And as some of us would like to believe, company growth doesn’t depend on securing a sweet spot in Silicone Valley or funneling in top MBA graduates on your payroll… 

Given the industry, nature of the products and one’s targeted audience or client base – the growth may depend on many factors such as;  new technology, staffing, Marketing/Sales processes, training, company culture, etc.  

As per the European Commission definition, High-Growth Company is an enterprise with an average annualised growth greater than 20% per year, over a three-year period. And if in case you’re wondering what ‘Gazelles’ are – They are companies that show 20 percent revenue growth annually for four consecutive years, starting from a revenue base of at least $1 million.

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Topics: Business, Growth, Key Drivers

7 Effective Marketing Tips For Your Startup Success!

Posted by Andy Fox on 10 August 2017

For the entrepreneurs amongst us, the dream has always been to take our ‘startup’ business to its highest possible success… to be the next fortune 100 companies… to be as good as the Virgin Inc or Amazon, or the next Tesla if you will. 

However, many are left far behind when it comes to fulfilling their dreams; in fact 50% of startups fail within 5 years into operation; and that number could reach as high as 75% for some venture-backed companies! 

It’s obvious that a great product alone is not enough for a company to succeed, and neither does any amount of brilliant marketing make a ‘poor-quality’ product, loved by the masses. Startups that find success for years on end are the ones that have both a great product and great marketing. 

Some estimates even claim that nine out of ten startups will fail - An alarming truth and a powerful ‘eye-opener’ which suggests we do our due ‘homework’ before jumping into investing in a startup of our own. 

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Topics: Startup, Marketing Tips

Why Emotional Intelligence (EQ) Will Have High Value In Workplaces Of The Future.

Posted by Andy Fox on 9 August 2017

Did you know ‘Emotional Intelligence’ (EQ), is predicted to be one of the top 10 skills in the workplace by the year 2020? 

World Economic Forum’s Report, The Future of Jobs made this prediction on the basis of an extensive survey of Chief Human Resource Officers and Strategy executives from leading global employers, representing over 13 million employees, across 9 broad industry sectors. 

We’re all aware of the fact that in recent times, rapid growth in transformative technologies such as advanced robotics and autonomous transport, artificial intelligence and machine learning, advanced materials, biotechnology and genomics – have radically transformed the way we live, work and behave in this world. 

Given the disruptive nature of these futuristic technologies, we will no longer be driving our cars or public transports in the near future – the advent of already highly promising self-driving Google cars is a peek into that future. 

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Topics: Emotional Intelligence

9 Proven Growth Hacks To Increase Your TWITTER Followers!

Posted by Andy Fox on 4 August 2017

If you’re one of those marketers who’ve realised Twitter’s growth rate in recent years has slowed down, and are having second thoughts regarding marketing your business on the social network – you're not alone. 

However, let me also assure you - Even though the growth rates of newer ‘image/video-based’ or more ‘visually stimulating’ networks like Instagram and Snapchat have surpassed that of Twitter, it barely undermines the opportunities that Twitter has to offer for the growth of your business… 

Frankly, when it comes to Social Media, Twitter is a ‘different BEAST’ altogether. The fact that it has a widespread user base (79% of users are outside US); and is currently loved by 300 million monthly active users; 80% of whom access it via mobile – paints a completely different picture! 

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Topics: Content, Social Media, Twitter

Snapchat Geofilters: 5 Brilliant Examples To Tap Its Incredible ‘Reach’ Potential!

Posted by Andy Fox on 2 August 2017

Did you know Snapchat is now the 2nd most favourite social network across US (Facebook being the 1st) surpassing Instagram, Twitter and LinkedIn?

Given its current 301 million monthly active users, who are creating 3 billion+ snaps per day and watching over 10 billion videos in a day - it's no wonder that this social networking channel (which started off as a simple photo messaging App), today holds immense potential for businesses and marketers to engage with their target audiences. 

Much of the buzz surrounding Snapchat are their creative and fun-loving features like lenses, Snapchat Stories, Chat, Our Story,  and our focus for this post – the Geofilters.

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Topics: Content, Social Media, SNAPCHAT

5 Clever Ways To Use Facebook Live For Your Business!

Posted by Andy Fox on 1 August 2017

You may have noticed lately, there has been quite an upsurge in the use of video content in social media – especially ‘live’ videos seem to be the craze, as it allows people to connect in real time and has a much ‘fresher’ appeal, as opposed to a recorded one. 

Whether it’s YouTube, Twitter (Periscope), Snapchat, Instagram Stories or Facebook Live, the age of ‘instant content’ is here and the trend continues to grow. 

As of now Facebook gets over four billion video views every day, and given that people spend 3x longer watching video which is Live compared to video which is no longer Live  – one can only imagine the trajectory of video consumption in coming years… 

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Topics: Business, Content Management, Facebook;

How To Generate Leads For Your Business Via LinkedIn.

Posted by Andy Fox on 27 July 2017

When it comes to being connected with the professionals around the world, develop a sales platform or find potential employers, there’s no denying that LinkedIn is the ‘go to’ social media tool for millions of people around the world. 

As of now, LinkedIn stands as the world’s largest social network for working professionals with a staggering membership of over 500 million (half a billion) people, from more than 200 countries around the globe. 

With the acquisition of the social network in December 2016 by Microsoft for a massive $26 billion, LinkedIn has gone through extensive redesigns to help you grow your network, build authority, increase visibility, and identify and connect to new lead sources… 

In fact, a study from Oktopost reveals that LinkedIn tops the list as the social media network for generating the highest percentage (80%) of Leads in the B2B market! 

Now without further ado, let’s explore few tips to help you generate more leads and drive more customers for your business through LinkedIn: 

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Topics: LinkedIn, Generating Leads

5 Sure-Fire Ways To Increase Your Following On Instagram!

Posted by Andy Fox on 26 July 2017


Did you know the co-founder of INSTAGRAM, Kevin Systrom, attributes his success with the social sharing app to ‘luck’? 

His theory however has a catch to it; he says, “Everyone gets lucky for some amount in their life. And the question is, are you alert enough to know you’re being lucky or you’re becoming lucky?” 

Guess Kevin’s alertness paid off as he didn’t leave any stone unturned, when he got ‘lucky’ with his idea for the ‘photo sharing’ app, Instagram – a massive success, which is still soaring to greater heights, even though he sold it to Facebook in 2012 for $1Billion! 

However, it wasn’t just the photo-sharing feature that caught on with the masses – only when, along with his fellow co-founder Mike Krieger,  Kevin came up with the ingenuity of adding flattering photo filters, the App's popularity took a massive surge. 

Today 95 million photos are uploaded to Instagram per day by 400 million daily active users; whereas its monthly active users have reached a whopping 700 million. 

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Topics: Content, Instagram

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