The Inbound Playbook

4 Ways Crummy Content Could Be Killing Your Site

Posted by Andy Fox on 14 August 2016


How would you react when the second you land on a website - find it riddled with grammatical errors? Or find spaces glorified with their ‘out of this world’ products and services? Or find chunks of duplicated and regurgitated content? But not what you’re looking for?

Well, I would, without second thoughts, jump to the next site… or hit the back button to type another URL. And I’m sure you’d do the same.

The reason being, there’s more where it came from – and we would like to settle for the best; that’s the human nature. And we wouldn’t want to return to that site… ever.

Because it has left a bad taste in our mouth… and if opportunity strikes, we will jump right in to warn our colleagues and peers - About how the content ‘did not feel good’; was utterly ‘inauthentic’. Instead we may happily direct the seekers to a better site – a worthy competitor.

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Topics: Content

Blog Speak 1.0 - Learn from the Influencers

Posted by Andy Fox on 31 July 2016


“Maybe you should check out my new blog on nutrition”, touted my colleague during lunch when she saw me gorging on a mountain of chips.

“And while you’re there, don’t forget to try my new juice recipe – The ‘Vigor Splash’; it keeps your energy levels at peak all day”, she quipped.

I congratulated my friend on her new initiative and promised to check out her blog post.

It seems nowadays, every other individual is into this blogging culture. Some do it for fun, some to grab the social media buzz; for some, it's just another hobby and for some, it is entrepreneurship - an online business venture bringing in a steady flow of revenue.

Whether you’re a Fortune 500 Company or a teen next door with a million Likes on her YouTube videos - in the digital realm of online businesses, it is but a proven fact that ‘Content is King’ and the same holds true for blogs too


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Topics: Content

5 Reasons Why Content Is King!

Posted by Andy Fox on 26 July 2016

‘Content is King’ – You may have heard this phrase a countless number of times since Bill Gates popularised it in 1996.

After almost two decades later, it still rings true – especially in the digital world of Internet marketers, SEOs, Bloggers, tweeters… and the likes.

In simple terms - any image, sound, video, texts, documents, applications and messages used for consumption or to engage users via the Internet is termed asContent.

Your Facebook status which you changed this morning; the LinkedIn profile picture you recently updated; the weekly newsletter you just emailed to your clients; the promotional video of your new product that you uploaded in YouTube; The pictures on Instagram you shared, the podcasts or webinars your team hosted... all of these (and a lot more) constitutes as ‘content’ – not to mention this blog post that I’m writing.

 How Element 7 Digital can create alluring content for your business.

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Topics: Content

5 Tips to Craft an Engaging Homepage

Posted by Andy Fox on 24 July 2016


An engaging homepage is the one that attracts and convincingly nudges your visitors/customers to click around the page, in order to satisfy their needs OR to explore their curiosity.

And the time it takes your visitors to decide whether they should stick around or bounce off your website = 5 to 10 SECONDS!

Yes, that's all you have – A maximum of 10-second-window, to make that first impression.

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Topics: Digital

Why Mobile Commerce is Changing the Way We Shop

Posted by Andy Fox on 19 July 2016


I can remember as a kid singing,

"He's got the whole world in his hands..."

Well today, according to research done  by AIMIA, 89% of us in Australia will have one or more mobile devices in our hands delivering the world to us.

The smartphone revolution has changed just about everything we do, and commerce is no exception. M-commerce (using your mobile to bank, pay bills or transact online), has been growing by 42% per annum.

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Topics: Digital

How Responsive Is Your Web Design?

Posted by Andy Fox on 17 July 2016


So the day has finally arrived.

You along with your team members are all excited to launch your company's new website – an identity of yourself. A brand that you painstakingly developed; your baby which you so carefully nurtured over the past couple of months.

 The question is:

·      Will your web pages perform the way you’ve predicted?

·      Will your targeted customers find their way to your products and
       services through the site content?

·      Will you generate enough traffic to convert leads and boost your sales

"How responsive is your web design?"

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Topics: Digital

Wholesale Revolution: How to sell more in a tightening economy.

Posted by Andy Fox on 5 July 2016


So you have hundreds of thousands of parts and your dealer network is always asking your Marketing Department for images and information for their website.

The management of this sort of work can be draining on resources and let's face it… the time drain is phenomenal.

Time to shift from push to pull mode, instead of selling to your resellers products all of the time why not sell your products off their website generating demand and the need to re supply will follow.

Imagine for a minute you could list and sell all of your products on your dealer networks website. This innovation from Element 7 Digital (E7D) could be just the thing for you. You can sell all of your parts on their website and have no maintenance issues.



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Topics: Business

How to Keep Up With the New Era of Entrepreneurs

Posted by Andy Fox on 5 July 2016


You know, I woke up this morning feeling truly inspired.

Inspired, because the world is an amazing place.

Now more than ever it’s possible to match your experience with basic digital knowledge and reinvent an industry or the business you’re in through inbound marketing and digital strategy.  

Stay Relevant

When I was young, people called me a drop out for dreaming about being an Entrepreneur. Today the kid failing at school and selling stuff on the internet could be the next Mark Zuckerberg.

Think of this for a second;

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Topics: Business

Ebay E-commerce Integration

Posted by Andy Fox on 29 February 2016


With margins for business getting tighter and tighter, finding operational efficiencies is a must for companies trading in 2016. With the explosion of Ecommerce in the Automotive sector, companies are fast learning the art of efficient data handling.  

Element 7 Digital has been working with the Automotive industry for some time now and one of their innovations is set to save you huge amounts of time. The new “One Click” eBay Product Listing Module is basically an interface between a our Element 7 Digital Webstore and eBay. 

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Topics: Digital