How would you react when the second you land on a website - find it riddled with grammatical errors? Or find spaces glorified with their ‘out of this world’ products and services? Or find chunks of duplicated and regurgitated content? But not what you’re looking for?
Well, I would, without second thoughts, jump to the next site… or hit the back button to type another URL. And I’m sure you’d do the same.
The reason being, there’s more where it came from – and we would like to settle for the best; that’s the human nature. And we wouldn’t want to return to that site… ever.
Because it has left a bad taste in our mouth… and if opportunity strikes, we will jump right in to warn our colleagues and peers - About how the content ‘did not feel good’; was utterly ‘inauthentic’. Instead we may happily direct the seekers to a better site – a worthy competitor.