How many times have you entered a website and navigated through layers of pages and drop down menus to finally find what you were looking for?
Or worse, got so frustrated with the ‘digging’ that you preferred to click away and try your hand with another search query?
I guess we all have our fair share of experiences from time to time, which drive us ‘nuts’. And amongst many, one clear ‘culprit’ owing to such ‘frustration’ is - our ‘attention span’ which is plummeting… and currently stands below than that of a goldfish!
We've indeed grown increasingly impatient in recent years. Nowadays, we like to cut through the clutter and get into the ‘meat’ of things we’re searching for, as quickly as possible.