Social Media (SM) as we know today is no longer merely the humble interactive forum it used to be, where friends got together to casually chat and share their pictures.
With active social media users at a staggering 2.3 Billion (Smartinsights), it has turned into this giant beast where everyone from children, to small business, to big brands and corporates of the world are social. All chiming in to grab their piece of the Social Media ‘pie’.
While the foundation of Social Media has always been about connecting with people, it sure has turned into a vital marketing tool for savvy businesses and brands around the globe. Companies are using SM to amplify their brand reputations and boost their ‘bottom line’.
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