The Inbound Playbook

How To Build Your Brand On Social Media.

Posted by Andy Fox on 8 June 2017


What do you think of when you hear the word ‘brand’? 

As for me, whenever the word ‘brand’ comes to my mind, I immediately associate it with a product or a logo, for instance; Nike, McDonalds, Tesla, Starbucks, or HubSpot. I’m guessing most of us would do the same. 

Along with the logo and image of the product, we could also be instantly recalling the brand ‘tag line’ or campaign ‘slogan’, such as ‘Just do it’ for Nike.

 Successful brands such as Nike have immense power over our minds, and their credibility and trustworthiness is deep-rooted within our thoughts and feelings, to the point that just the name of the brand and our association with it, immediately invokes a sense of happiness within us, along with moments of inspiration! 

A brand is not just about its logo, product, ad campaigns, slogans, website design, customer service, brand ‘voice’ or its Corporate Social Responsibility (CSR), it encapsulates all of these elements and more, to portray a certain ‘image’ or a unique personality in the eyes of the consumers. 

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Topics: Branding, Social Media

Branding Basics: Finding Your Unique ‘Brand Voice'.

Posted by Andy Fox on 1 June 2017


Here’s a situation, let's say you happened to give in to your friend’s repeated pleas to accompany her to a networking dinner. An event comprised of people from all walks of life, but you hardly know anyone… 

Now, do you plan or premeditate on how you intend to interact with the guests at the dinner? Any particular topic or conversation that you'd like to choose over others? Maybe you want to convey you’re more approachable, smart, or funny? Or will you stick to being an ‘intellectually stimulating’ and a highly professional personality? 

Like many of us, you may not admit to ‘premeditate’ or ‘act or present yourself in a certain way’ at the event. 

Maybe not consciously, but one thing is pretty much a given, which is at the end of the networking dinner, you would most definitely like the people you met, to leave with a certain feeling about ‘you’,  a certain demeanour, a certain presence, typical behavioural traits that evokes a unique identity, a personality type that you’d like to express and ‘impress’ upon.

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Topics: Business, Branding

How To Nurture Customers Into Raving ‘Brand Evangelists’.

Posted by Andy Fox on 20 April 2017


Let’s say you’ve just thought about purchasing a new smartphone for yourself, and have begun browsing the internet for popular brands that match your budget and lifestyle. 

It’s no surprise that within minutes, you’ll be bombarded with a long list of benefits and features for different models from numerous brands. 

Now, would you choose to confuse yourself with these sleek, tempting advertisements, or rather opt to explore video reviews of similar smartphone brands on social media, made by customers who actually own and have tested the product? 

I would ‘hands down’ choose the reviews of ‘real’ customers. Who wouldn’t? After all we’re all looking for ‘social proof’, or an assurance that conveys more ‘authenticity’ through valid, concrete experiences, ratings and testimonials shared by our ‘fellow customers’. 

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Topics: Business, Branding, Customer Feedback

Creating Great Customer Experience – A Peek Into Trends Of The Digital Tomorrow!

Posted by Andy Fox on 17 April 2017


Have you realised that in the ‘not-so-distant’ past, all it needed for brands to create a good ‘customer experience’ was to simply make the goods ‘available’ at the store? 

And as for the customers, even those who lived on the outskirts of the town, they too happily obliged in taking a 30 minute ride (longer  time if  travelling  farther), into the next ‘big town’, spent the day shopping in stores for consumables and other goods, then returned home with a big smile on their face and referred to it as having a great shopping experience! 

How about today?  Would you go through that drill to buy your groceries, or do some shopping? I highly doubt it, because today we live in a different world. 

A world where you can shop for your groceries, clothes, shoes, furniture, electronics, infact, almost everything under the sun, all from your ‘smart phone’ or hand held device, and have them delivered to your doorstep.

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Topics: Business, Buyers Journey, Branding

‘Brand Storytelling’ – Content Marketing Strategy With The Power To CONNECT!!

Posted by Andy Fox on 27 March 2017


Did you know that every second Google receives 40,000 search queries? Which makes for about 3.5 billion searches per day!  Other estimates indicate that; each year 5.3 trillion ads are shown online and an average consumer processes over 100,500 digital words daily.

Given the statistics, to say ‘we’re inundated with information’ would be an understatement. And it gets one thinking – how can any brand get its message across amidst such a ‘deafening’ cacophony of ‘content’, which engulfs us every time we go online? 

Yet we see people who commute to their office every day, take that extra ‘two-kilometre’ detour to Starbucks for their favourite Frappuccino, passing many coffee shops and baristas on the way. 

We also time and again witness the long line of dedicated fans queuing since the wee hours of the morning outside Apple’s store around the globe, to get hold of the new iPhone to be released that day. 

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Topics: Business, Content Marketing, Branding