What do you think of when you hear the word ‘brand’?
As for me, whenever the word ‘brand’ comes to my mind, I immediately associate it with a product or a logo, for instance; Nike, McDonalds, Tesla, Starbucks, or HubSpot. I’m guessing most of us would do the same.
Along with the logo and image of the product, we could also be instantly recalling the brand ‘tag line’ or campaign ‘slogan’, such as ‘Just do it’ for Nike.
Successful brands such as Nike have immense power over our minds, and their credibility and trustworthiness is deep-rooted within our thoughts and feelings, to the point that just the name of the brand and our association with it, immediately invokes a sense of happiness within us, along with moments of inspiration!
A brand is not just about its logo, product, ad campaigns, slogans, website design, customer service, brand ‘voice’ or its Corporate Social Responsibility (CSR), it encapsulates all of these elements and more, to portray a certain ‘image’ or a unique personality in the eyes of the consumers.