The Inbound Playbook

5 Clever Ways To Use Facebook Live For Your Business!

Posted by Andy Fox on 1 August 2017

You may have noticed lately, there has been quite an upsurge in the use of video content in social media – especially ‘live’ videos seem to be the craze, as it allows people to connect in real time and has a much ‘fresher’ appeal, as opposed to a recorded one. 

Whether it’s YouTube, Twitter (Periscope), Snapchat, Instagram Stories or Facebook Live, the age of ‘instant content’ is here and the trend continues to grow. 

As of now Facebook gets over four billion video views every day, and given that people spend 3x longer watching video which is Live compared to video which is no longer Live  – one can only imagine the trajectory of video consumption in coming years… 

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Topics: Business, Content Management, Facebook;