The Inbound Playbook

Top 4 Trends Changing Social Media Landscape For 2017!

Posted by Andy Fox on 21 April 2017

For most of us, whenever the word ‘social media’ is mentioned in a conversation, Facebook immediately pops into our minds. And the reason is clear, it's the most popular social media platform with over 1.87 billion active users worldwide, simply too huge to ignore.

Today there are 2.3 billion active social media users in the world, which is almost one-third of the global population. But did you know Facebook is a relatively ‘recent’ phenomenon in the social media landscape?

Yes, you could go back to 1988, when Jarkko Oikarinen created IRC (Internet Relay Chat), a text-based messaging technology, which is considered to be the backbone for many chat clients today.

Or you could take the humble beginnings of Six Degrees, (1997), a social network that was based on the concept, “six degrees of separation” and at its peak hosted over 3.5 million registered users.

We sure have come a long way since then. Today we interact and engage with over half a dozen social media channels on a regular basis. From Tumblr, Pinterest, Instagram, YouTube, Twitter, LinkedIn, Facebook, Snapchat, the list goes on…

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Topics: Content, Live Videos, Intelligent Chatbots, Virtual Reality