Ponder this! How can a photo, text or video message that lasts for several seconds before it expires, have much to do with delivering any message, let alone work as a marketing campaign?
And what about the stories (photo/video messages), which have a life-span of only 24 hours, before they completely vanish from the face of this earth? Would they generate any engagement with your audience?
The answer is Yes! It does invoke excitement, engagement and shares, you name it, regardless of its ephemeral nature, Snapchat has been taking the social media by storm with a whopping 158 million people using the App each day, with the average number of Snaps taken per day surpassing 2.5 billion mark!
The social messaging platform, which is very popular with millennials and ages between (12-24) had once turned down the offer of Facebook to sell the company for $3 billion – and currently it’s worth over $19 Billion, in valuation!