If you’re guessing ‘she is likely to collect quite a few likes from the post’, you’re absolutely right. As a matter of fact, the Instagram post has already received 2.7 million likes, since its upload 17 weeks ago!
How’s that for a marketing campaign? With the help of an Influencer – a reality TV show personality and a fashion icon, FashionNova took its brand/product and placed it right into the palms of its targeted audience, without incurring hefty costs on TV commercials, print ads or other expensive event launches and endorsements.
Will online advertisements on the same brand of jeans produce similar volume of engagement from the audience/consumers?