The Inbound Playbook

4 Steps To Creating A Successful Influencer Marketing Campaign!!

Posted by Andy Fox on 29 April 2017

Here’s a quick question for you.
  What happens when Kyle Jenner posts a photo in Instagram, wearing her new jeans saying, “Obsessed with my new @fashionnova jeans. Get them at….”? 

If you’re guessing ‘she is likely to collect quite a few likes from the post’, you’re absolutely right. As a matter of fact, the Instagram post has already received 2.7 million likes, since its upload 17 weeks ago! 

How’s that for a marketing campaign? With the help of an Influencer – a reality TV show personality and a fashion icon, FashionNova took its brand/product and placed it right into the palms of its targeted audience, without incurring hefty costs on TV commercials, print ads or other expensive event launches and endorsements. 

Will online advertisements on the same brand of jeans produce similar volume of engagement from the audience/consumers? 

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Topics: Marketing Campaigns, Social Media, Influencer Marketing

Snapchat Marketing – 5 Creative Examples To Inspire Your Social Campaigns!!

Posted by Andy Fox on 24 April 2017


Ponder this! How can a photo, text or video message that lasts for several seconds before it expires, have much to do with delivering any message, let alone work as a marketing campaign? 

And what about the stories (photo/video messages), which have a life-span of only 24 hours, before they completely vanish from the face of this earth? Would they generate any engagement with your audience? 

The answer is Yes! It does invoke excitement, engagement and shares, you name it, regardless of its ephemeral nature, Snapchat has been taking the social media by storm with a whopping 158 million people using the App each day, with the average number of Snaps taken per day surpassing 2.5 billion mark! 

The social messaging platform, which is very popular with millennials and ages between (12-24) had once turned down the offer of Facebook to sell the company for $3 billion – and currently it’s worth over $19 Billion, in valuation

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Topics: Marketing Campaigns, Social Media, Social Media Campaigns

4 Outstanding Examples Of Influencer Marketing Campaigns Boosting Awareness And Engagement!..

Posted by Andy Fox on 5 April 2017

Did you know that by 2020 the advertising industry is predicted to lose over $35 billion in ad revenue? And the culprit, it seems, is the ‘Ad blocking’ trend that is growing by an alarming rate amongst desktop and smart phone users on a worldwide basis.

Yes, people are fed up, especially with pop-up ads, autoplaying video ads and online video ads, all of which are found to be most annoying and intrusive. 

No wonder the most popular ad blocking extension, AdBlock Plus has been downloaded over 500 million times, and as per Hubspot Global Interruptive Ad Survey (2015-2016), 70% of people have a lower opinion of company that uses pop-up advertising.

On the contrary, Influencer Marketing is being seen as an effective way to determine your messages are being seen, consumed and remembered. 

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Topics: Business, Content Marketing, Marketing Campaigns