Frankly speaking, I wasn’t familiar with the word ephemeral, until Snapchat entered my social world with its ephemeral, ‘transient’, ‘short-lived, or say ‘disappearing’ photo messages.
I’m guessing this rings true for most of us reading this post - Snapchat did add a new word to our vocabulary, and this one is not going to ‘disappear’ from our memories any time soon!
What started out in 2011, as a photo messaging App in the IOS platform with the name ‘Picaboo’, eventually got the name Snapchat – which is now the ‘staple’ social channel for over 150 million people who use it on a daily basis, enabling it to surpass Twitter in daily usage.
Within a year of its operation, Snapchat lovers were sending 20 million snaps per day. And just two months after that, the number reached 50 million – a ‘tell-tale’ sign that this ‘disappearing act’ was not just a fun way for millennials and generation ‘Z’ to share ‘selfies’ with their friends… but to take the Social Media by storm!