The Inbound Playbook

How To Create Captivating Brand Stories - The Social Media Way!

Posted by Andy Fox on 29 June 2017


Say you’re about to finish work and you get a message from your spouse, asking you to purchase a good bottle of wine on your way home, as a close friend had invited you both for dinner at her place. 

On the way, you pull into a liquor store and quickly dash towards the section where a neatly stacked assortment of wines from various countries, is displayed. 

Soon you find yourself browsing through the finest red wines produced in France, Spain and Australia – but cannot decide on any, as every single one of them was equally good and touted similar stories of being made from the finest grapes and berries, along with their standard tasting notes. 

Just then, next to these bottles, on the ‘new arrivals’ section, a label catches your eye, of an old lady with a handful of wild berries, dressed in rural attire, seems to be smiling her heart out - even though the prominent wrinkles that riddled her face, tells a different story of hardships and struggle… 

You read further to learn the lady’s name is ‘Maya Tsering’ and she is 71 years old. She hails from a Gurung village, situated in the remote hills of Nepal, and is one of the active members of her community, which comprises of 150 households. 

The community which survived on subsistence farming since generations has recently found a new way of generating more income – ‘berry picking’. Maya and her community members collect wild berries from the forest that grow above 8000 feet and sell it to an entrepreneur who makes 12000 bottles of Nepali wine per year, called ‘hinwa’ (the one you’re holding now)… 

With the extra income from the berries, Maya has been able to send her two granddaughters to school and is rearing couple of goats to sell in the upcoming festive season. 

The story ends with: With every bottle you purchase, 2% of the amount goes to a local charity in Maya’s village, which is utilising the funds to build six new classrooms, to accommodate more students and to expand its services as a Higher Secondary School. 

Which one will you choose?  - The French wine, or Maya’s Nepali wine? 

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Topics: Social Media, Social Media Campaigns, Brand

SNAPCHAT Done Right - 7 Clever Ways To Fuel Your Social Strategy!

Posted by Andy Fox on 27 June 2017


Frankly speaking, I wasn’t familiar with the word
ephemeral, until Snapchat entered my social world with its ephemeral, ‘transient’, ‘short-lived, or say ‘disappearing’ photo messages. 

I’m guessing this rings true for most of us reading this post - Snapchat did add a new word to our vocabulary, and this one is not going to ‘disappear’ from our memories any time soon! 

What started out in 2011, as a photo messaging App in the IOS platform with the name ‘Picaboo’, eventually got the name Snapchatwhich is now the ‘staple’ social channel for over 150 million people who use it on a daily basis, enabling it to surpass Twitter in daily usage. 

Within a year of its operation, Snapchat lovers were sending 20 million snaps per day. And just two months after that, the number reached 50 milliona ‘tell-tale’ sign that this ‘disappearing act’ was not just a fun way for millennials and generation ‘Z’ to share ‘selfies’ with their friendsbut to take the Social Media by storm! 

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Topics: Content, Social Media Campaigns, SNAPCHAT

Snapchat Marketing – 5 Creative Examples To Inspire Your Social Campaigns!!

Posted by Andy Fox on 24 April 2017


Ponder this! How can a photo, text or video message that lasts for several seconds before it expires, have much to do with delivering any message, let alone work as a marketing campaign? 

And what about the stories (photo/video messages), which have a life-span of only 24 hours, before they completely vanish from the face of this earth? Would they generate any engagement with your audience? 

The answer is Yes! It does invoke excitement, engagement and shares, you name it, regardless of its ephemeral nature, Snapchat has been taking the social media by storm with a whopping 158 million people using the App each day, with the average number of Snaps taken per day surpassing 2.5 billion mark! 

The social messaging platform, which is very popular with millennials and ages between (12-24) had once turned down the offer of Facebook to sell the company for $3 billion – and currently it’s worth over $19 Billion, in valuation

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Topics: Marketing Campaigns, Social Media, Social Media Campaigns